User Persona
Mobile Banking App User
Name: Jordan Miller
Age: 26
Occupation: IT Support Specialist
Education: Bachelor's Degree
Income: $58,000 per year
Location: Milwaukee, Wisconsin
Goals
- Check account balance
- Pay Bills
- Send money to friends
- Transfer money between accounts
User Environment
Jordan uses a smartphone to do banking during breaks, at home, or while on the go.
What Matters Most
- Security
- Easy navigation
- Fast performance
Pain Points
- Too many steps to do simple tasks
- Confusing app layout
- Slow loading times